Effective date: 1 June 2026
These Terms and Conditions (the "Terms") govern the supply of services by ContentChunky ("ContentChunky", "we", "us", "our") to the client ("Client", "you", "your"). By subscribing to, paying for, or using the Service, you agree to these Terms.
ContentChunky is a company registered in the United Kingdom. Registered contact address: International House, 10 Beaufort Court, Admirals Way, London E14 9XL. Contact: support@contentchunky.com.
1.1 "Service" means the AI-visibility and local content service described in Section 2.
1.2 "Content" means the articles and associated written and visual materials we research, write and publish for you under the Service.
1.3 "Plan" means the subscription tier you have selected, which determines your monthly fee and content volume.
1.4 "Audit" means our initial assessment of your business's current AI and search visibility, from which we identify opportunities and select your guaranteed target.
1.5 "Target Question" means the single AI query, selected by ContentChunky from the Audit, that the Performance Guarantee in Section 6 is measured against.
1.6 "AI Assistant" means a consumer AI answer engine, specifically ChatGPT or Perplexity for the purposes of the Performance Guarantee.
1.7 "Onboarding" means completion of the steps in Section 4 required before delivery can begin.
2.1 ContentChunky is an AI-visibility and local content service. We research, write and publish SEO and AI-optimised articles on behalf of local service businesses (including but not limited to chiropractors, law firms, dentists and plumbers) with two aims:
(a) to help your business get named in answers from consumer AI assistants such as ChatGPT and Perplexity; and
(b) to improve your business's organic visibility in Google over time.
2.2 The Service typically includes: an initial Audit; keyword and topic research; the writing of original articles to the volume specified in your Plan; publication of those articles (where you grant the necessary access); internal linking; Google Business Profile optimization; and one (1) round of revisions per article (see Section 8).
2.3 What the Service is not. The Service is a content and visibility service. It is not a guarantee of a specific Google ranking position, a specific volume of traffic, a specific number of enquiries, or any specific revenue outcome, except to the limited and specific extent set out in the Performance Guarantee at Section 6. We do not control ChatGPT, Perplexity, Google or any other third-party platform, and their algorithms, indexes and answer behaviour can change at any time outside our control.
2.4 For the avoidance of doubt, the Service does not include (and these Terms do not cover) traditional "local SEO" deliverables such as citation building or recurring rank-tracking reports as a standalone product. Where we report on rankings, it is to inform the content work, not as a contracted deliverable in itself.
3.1 The Service is provided on a month-to-month basis. There is no minimum term and no long-term contract.
3.2 Fees are a monthly retainer based on the Plan you select, charged monthly in advance in US Dollars (USD) via our payment processor (Stripe). The first payment is due before delivery begins.
3.3 Cancellation. Either party may cancel the Service for any reason by giving 30 days' written notice (email to support@contentchunky.com is sufficient). The Service continues, and fees remain payable, through the 30-day notice period.
3.4 If a payment fails or is not made when due, we may pause delivery and suspend any active Performance Guarantee until the account is brought current (see Section 6.7).
3.5 We may change our Plans and fees on 30 days' written notice. A fee change does not take effect for your current paid month.
4.1 Before delivery can begin, you must complete Onboarding, which includes: confirming your business details and target market; granting any access we reasonably need to publish (for example, CMS or website credentials, or a publishing route you control); and meeting baseline qualification (Section 4.2).
4.2 Baseline qualification. To be eligible for the Service and the Performance Guarantee, your business must: operate in a genuine local service category we serve; have a live, indexable website that we are permitted to publish to or alongside; not be subject to an existing Google manual action, de-indexing, or penalty at the start of the engagement; and not have a directly conflicting arrangement with another provider for the same content (see Section 6.6).
4.3 Fact verification - Client responsibility. You are responsible for verifying all facts, figures, claims, legal statements, pricing, qualifications and representations in any Content before it is published. We draft in good faith from research and the information you provide, but you have final editorial responsibility. You must not publish anything you have not checked. We are not liable for inaccuracies, regulatory issues, or third-party claims arising from Content you have approved or published.
4.4 You agree to provide approvals, feedback, access and information promptly. Delays caused by you may extend timelines and may pause or void the Performance Guarantee (Section 6.6).
5.1 For the duration of your active engagement, we operate a one-client-per-industry-per-city policy. We will not knowingly take on a direct local competitor - defined as another business in the same industry operating in the same city or local market as you - as a Service client while you remain active.
5.2 Exclusivity applies only to the specific industry-and-city combination you are engaged for. It does not prevent us from serving businesses in different industries in your city, the same industry in other cities, or businesses outside your local market.
5.3 Exclusivity is tied to an active, paid engagement. It ends when your engagement ends (including during a notice period after the final paid month, or upon non-payment). Reasonable judgement applies to overlapping or adjacent local markets; where a market boundary is unclear, we will discuss it with you in good faith.
6.1 The guarantee. Subject to the conditions in this Section, if your business is not named by an AI Assistant (ChatGPT or Perplexity) in response to the agreed Target Question at any point up to and including 60 days from your first published article, your next month of Service will be free (the "Remedy"). Being named by ChatGPT or Perplexity for the Target Question at any verification point within that window satisfies the guarantee.
6.2 Target selected by ContentChunky. The Target Question is selected by ContentChunky from your Audit. We choose a target we assess to be realistically achievable within the window. The Target Question, and the date of your first published article (the "Start Date"), will be recorded in writing at the start of the engagement. The guarantee attaches to that single Target Question only.
6.3 Verification. We capture a before (baseline) screenshot of the AI Assistant's response to the Target Question at the Start Date, and we check the response at the 60-day mark (Day 60 from the Start Date), capturing an after screenshot. Where we have evidence that your business was named for the Target Question at any point up to and including Day 60, the guarantee is satisfied; if it was not named at any verification point within the window, the Remedy applies. Verification is conclusive absent manifest error. You must have maintained the access and integrations needed for us to publish and verify; if you have not, the check cannot be completed and the guarantee does not apply (Section 6.6).
6.4 What is guaranteed - and what is not. The guarantee covers only being named by ChatGPT or Perplexity for the agreed Target Question, verified as above. The following are worked toward but expressly NOT guaranteed under this Section, because they are rank-gated and/or outside our control:
(a) appearance in Google AI Overviews;
(b) appearance in or naming by Google Gemini;
(c) any specific Google organic ranking position;
(d) any specific volume of traffic, enquiries, leads, calls or revenue.
We pursue these as part of the ordinary work of the Service, but they form no part of the 60-day Performance Guarantee and their absence does not trigger the Remedy.
6.5 The Remedy.
(a) The Remedy is one (1) additional month of the Service at no charge. It is the sole and exclusive remedy for any failure of the Performance Guarantee.
(b) The Remedy is NOT a refund, carries no cash value, and is non-transferable and non-redeemable for money.
(c) The free month obligates us to deliver the same scope as your Plan for that month.
(d) The Performance Guarantee does not re-attach to the free Remedy month, and the Remedy may be claimed once per 12-month period, so that a free month cannot itself trigger a further free month.
6.6 Conditions and carve-outs. The Performance Guarantee is void or paused, and the Remedy does not apply, if any of the following occur:
(a) you were not fully Onboarded or did not meet baseline qualification (Section 4.2);
(b) you delayed, withheld or refused approvals, access, credentials or information needed to publish or verify;
(c) you edited, deleted, de-indexed, moved, un-published or altered the delivered Content, or changed your URLs or site structure;
(d) your site suffered downtime, a hosting or CMS migration, a noindex or robots block, hacking, a Google manual action, or was affected by a Google or AI-platform algorithm or core update during the window;
(e) you engaged conflicting providers, link schemes, or otherwise breached search-engine or AI-platform guidelines;
(f) your account was in non-payment or you were in breach of these Terms (Section 3.4);
(g) a force majeure event (Section 12) prevented performance.
6.7 If the engagement is paused for non-payment or for any condition above, the 60-day clock is paused and resumes once the cause is resolved.
6.8 No over-promising. We do not control any AI assistant or search engine and cannot guarantee specific positions, answers or outcomes beyond the single, defined target and Remedy in this Section. Any marketing or sales statement that conflicts with this Section is superseded by this Section.
7.1 The Service is billed monthly in advance for work performed each month. Fees are non-refundable. The Service is month-to-month and you may cancel on 30 days' notice under Section 3.3; cancellation stops future billing but does not refund fees for the current or prior paid months.
7.2 Relationship between the Performance Guarantee Remedy and refunds. The Performance Guarantee Remedy (Section 6) is separate from, and is not, a refund. Where the Performance Guarantee is triggered:
(a) the Remedy is a free additional month of Service only - it does not entitle you to any cash refund of fees already paid;
(b) the Remedy is your sole and exclusive remedy for the guarantee failure; you cannot claim both the free month and a refund for the same failure; and
(c) claiming the Remedy does not affect your separate right to cancel the Service on 30 days' notice under Section 3.3.
8.1 Each article includes one (1) round of revisions. Revision requests must be reasonable, within the original scope and brief, and submitted within a reasonable time of delivery.
8.2 Additional rounds, or changes that materially expand scope, may be chargeable or carried into the next month's allocation at our discretion.
8.3 Content not objected to within a reasonable period after delivery is deemed accepted.
9.1 Ownership transfers on payment. Upon our receipt of full payment for the relevant month, ownership of the Content delivered in that month transfers to you. You then own the articles we have written and delivered for you for that period.
9.2 Until payment is received, all Content remains our property. We may withhold delivery or publication of Content for any unpaid month.
9.3 We retain ownership of our own underlying tools, processes, templates, methodologies, software and know-how, none of which transfer to you. Third-party assets within Content (for example, licensed or stock images) are subject to their own licences, which transfer to you only to the extent the licence permits.
9.4 We may, unless you object in writing, reference the fact that we provide services to your business for our own portfolio and marketing, without disclosing confidential details.
10.1 Where you grant us CMS, website or publishing credentials, those credentials are stored encrypted and are deleted within 30 days of final delivery (or of the end of the engagement, whichever is later).
10.2 We process personal and business data in accordance with our Privacy Policy and Cookie Policy. As a UK company we are subject to UK GDPR and PECR; where we serve or contact persons in the United States, applicable US laws (including CAN-SPAM for email and, where relevant, state privacy laws) also apply. Our current sub-processors include providers for payment (Stripe), analytics and session insight, scheduling, outbound communications, encrypted data storage, and keyword data; these are listed and kept current in our Privacy Policy.
10.3 Call recording. Where we conduct calls with you or your personnel as part of sales or service and those calls are recorded, we will disclose recording at the start of the call and obtain consent as required by applicable law. You consent, on behalf of your personnel who deal with us and for whom you have authority to consent, to such recording. This clause governs only calls between us and you; it does not extend to, and does not purport to provide consent for, any third party who is not your personnel. Recording and consent for our outbound marketing outreach to third parties are governed by applicable law and our Privacy Policy.
10.4 You are responsible for the lawful basis and consents required for any data you provide to us about your own customers or contacts.
11.1 Nothing in these Terms limits or excludes liability that cannot be limited or excluded by law (including for death or personal injury caused by negligence, or for fraud).
11.2 Subject to Section 11.1, our total aggregate liability to you arising out of or in connection with the Service, whether in contract, tort (including negligence), breach of statutory duty or otherwise, is limited to the amount you have actually paid us for the specific service giving rise to the claim.
11.3 We are not liable for indirect, consequential, special or incidental losses, nor for loss of profit, revenue, goodwill, business, anticipated savings, traffic, rankings, leads or AI or search visibility, however arising.
11.4 We are not liable for outcomes determined by third-party platforms (including ChatGPT, Perplexity, Google, Gemini), for algorithm or platform changes, or for losses arising from Content you approved or published, or facts you failed to verify under Section 4.3.
12.1 We are not liable for any failure or delay in performance to the extent caused by events beyond our reasonable control, including platform or algorithm changes, internet or hosting outages, third-party service failures, acts of government, and other force majeure events. Affected timelines (including the Performance Guarantee window) are paused for the duration of the event.
13.1 Each party will keep the other's non-public information confidential and use it only to perform or receive the Service. This does not apply to information that is public through no fault of the receiving party, independently developed, or required to be disclosed by law.
14.1 These Terms and any dispute arising out of or in connection with them are governed by the laws of England and Wales.
14.2 The courts of England and Wales have exclusive jurisdiction, save that we may bring proceedings to recover unpaid fees in any competent jurisdiction where you are located or hold assets.
15.1 Entire agreement. These Terms, together with your selected Plan and any written record of your Target Question and Start Date, are the entire agreement between us and supersede any prior statements, including sales or marketing representations inconsistent with these Terms.
15.2 Changes to these Terms. We may update these Terms on 30 days' written notice. Continued use of the Service after the notice period constitutes acceptance. The Performance Guarantee terms applicable to you are those in force on your Start Date for the then-current guarantee window.
15.3 Severability. If any provision is held unenforceable, the remainder continues in effect.
15.4 No waiver. A failure to enforce any provision is not a waiver of it.
15.5 Assignment. You may not assign these Terms without our written consent. We may assign or subcontract, provided your rights are not materially diminished.
15.6 Notices. Notices to us must be sent to support@contentchunky.com. Notices to you may be sent to the email on your account.